But what does a seller’s agent do, and why shouldn’t you sell your home yourself?
What Does a Seller’s Agent Do?
A seller’s agent performs a range of tasks, from marketing the home to arranging showings and setting up open houses. Seller’s agents also represent their clients during negotiations, including counter offers and contingencies.
A seller’s agent markets a house effectively. This entails more than simply setting up a ‘for sale’ sign and adding the listing to the MLS. They also market through their agency’s website, through social media and through networking with other agents. Other marketing strategies include open houses, listing in real estate publications and newspapers.
Good seller’s agents give effective advice for staging and curb appeal. The agent may suggest certain repairs and upgrades to the house, or suggest adding attractive landscaping. For a vacant house, the agent may arrange for key furniture pieces and decorations to show off the rooms.
A seller’s agent begins the selling process through finding the right price for the house. They often complete extensive research to find out what houses of the same type have been selling for in the area and where the market is trending. In addition they monitor neighborhood market activity to adjust strategy, and make their clients aware of any bidding wars going on in the market to determine their client’s bottom line in pricing the house. In the end, the client should feel confident that their house is not only priced right for the market, but will meet their bottom line as well.
Are You Selling a Home in Charlotte?
If you’re selling your home in Charlotte, Mint Hill, or any of the surrounding communities, we’re here to help. Call us at 704-608-2794 for a free comparative market analysis so you know just how much your home is worth on today’s market. We’ll also be happy to show you how we can sell your home quickly—and at the right price—so call us today!
While you’re here, please get your free copy of our FREE E-book, 14 Costly Mistakes Sellers Make and How to Avoid Them!
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